Advisory for a New Era of Commerce

Commerce
Rewired

A senior advisory team helping retailers and DTC brands navigate growth and complexity through strategy, leadership, and technology.

Explore Services Meet the Team

Who We Are

Rewiring Retail for What's Next

Commerce Rewired is a consulting and thought leadership firm founded by seasoned retail, marketing, and technology leaders — bridging strategy and execution with clarity, confidence, and purpose.

Vision

To be the go-to consulting and event-based partner for companies seeking innovation, clarity, and competitive advantage in the retail and digital economy.

Mission

To reimagine commerce by putting people and purpose at the center — helping leaders align strategy, culture, and technology to remove friction and create seamless customer experiences.

What Sets Us Apart

Decades of leadership in physical and digital retail operations
A holistic approach connecting strategy, leadership, and technology
Proprietary networking formats that provide measurable sponsor ROI
Proven thought leadership through books, podcasts, and industry events
A trusted reputation as practitioners and advisors, not just consultants

Core Services

Three Integrated Practices.
One Clear Path to Growth.

Commerce Rewired operates through three integrated practice areas that reflect the evolving needs of modern retail leaders.

01

Growth Strategy & Omnichannel

We develop growth roadmaps and omnichannel strategies to help brands connect purpose, performance, and customer experience. Services include strategic planning, audits, AI-driven insights, and execution partnerships.

02

Leadership & Coaching

We align teams and leaders through executive coaching, workshops, and culture advisory programs. Our leadership frameworks emphasize collaboration, accountability, and resilience.

03

Retail Technology & Vendor Advisory

We curate and evaluate technology partnerships that drive operational efficiency and growth. Services include retail tech roundtables, vendor evaluation reports, and partner network facilitation.

Who We Serve

Built for Retail Leaders

We serve retail and DTC leaders who seek growth through clarity and connection.

Small to Mid-Sized Retailers Seeking Digital Growth

Enterprise Brands Undergoing Transformation

D2C & Omnichannel Brands

Technology Vendors & Solution Providers

The Team

Senior Experts.
Real Results.

With deep experience across retail, merchandising, licensing, and ecommerce — we understand buyer decisions, supplier operations, and retail expectations.

Retail Strategy

Chris Parsons

Retail executive and author of Retail Rewired. Twenty-five years in merchandising, marketing, and ecommerce at Walmart, Home Hardware, Newegg, and Ren's Pets.

  • Launched Walmart Canada's ecommerce platform and Omni-Channel strategy
  • Grew Newegg Canada from under $40M to $100M in one year; led global ecommerce across 8 countries
  • Grew Home Hardware ecommerce from $8M to nearly $100M
  • Created and launched full DTC brand, Tidy Living

Operations, Logistics & CX

Tara Conway

Former VP of Digital, Marketing and Customer Experience at Bell/The Source. Deep background in operations, logistics, fulfillment and omnichannel transformation.

  • Pioneered Canada's omni-channel retail evolution at Toys "R" Us, growing revenue to $150M+
  • Led international eCommerce expansion into three markets
  • Built and scaled a private-label consumer electronics brand to $200M+ annually

Ecommerce, Digital & Marketing

Johnny Russo

CEO of Zero Lush and co-owner of Rushcycle. Former CDMO at Lamour and VP at Kersheh Group. Seventeen years leading ecommerce and digital programs.

  • Led over $1B in ecommerce growth over the last 5 years
  • Solidified partnerships with Walmart US, Target, Winners, TJX, and Kohl's
  • Launched B2B platform from $0 to $500K in 5 months with no marketing spend
  • Author of Mastering Mindful Leadership

Technology, Data & Growth

David Nagy

Entrepreneur, strategist, and fractional executive. 20+ years as a founder and operator of multiple digital businesses and SaaS companies, advising over 2,000 companies.

  • Developer of the 6-KPIs operating system used by 2,000+ companies
  • Strategic advisor on the $4B Canada Digital Adoption Program
  • SaaS Founder of Aperture and PanoradAI
  • Fractional CIO of Canadian Manufacturers & Exporters Association

Brands & Organizations We've Worked With

WalmartHome Hardware NeweggASICS Saje WellnessOrangetheory Fitness GeorgeTidy Living The SourceBell Toys "R" UsAmex Canadian TireLamour Mark'sKersheh Group Buffalo JeansFruit of the Loom Jack VictorBentley MexxTen Tree HBOGeneral Motors Virgin MobileWendy's SamsungCM&E eCommerce CanadaRen's Pets

Let's Talk

Ready to Rewire
Your Commerce?

Reach out to start a conversation about your growth strategy, leadership challenges, or technology roadmap.

Get In Touch
hello@commercerewired.co